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Worst... UI trick.. EVAR!

Just browsing around looking at alternate-energy transit. Ran across this site, and got tripped up on this page, which, ostensibly shows a bunch of examples of fun technology. Actually, it’s a great example of a really cruddy UI trick.

So many things wrong here, but I’ll give a quick list.

  • Nothing visually cues you to the fact that this is anything other than a normal header/link list, until you try using it. * Things move way too fast.
  • Unlike the normal “move your mouse to where you see the target you want to click” motif, this system rushes the link to your mouse. Of course, the speed of such a move is dependent on the number of items. Under the “vehicles” tab, that motion is very fast, making it difficult to click on anything. On the “gadgets” tab, it actually zooms the links away from your mouse.
  • The behavior of the scrolling is different depending on whether you’re mousing over, mousing around under the list, or mousing around above the links. In two of the cases, the mouse tracks, in the third, there’s no motion at all until the mouse enters the box. Try, for instance, choosing a link when your mouse starts above the list of links.
  • The way it’s implemented, there’s no way to do deep linking. There’s a lot of content there, but it’s very difficult to send to anyone else, without a half paragraph of explanation of what to click on, when, and where.

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